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Massimo Dutti's runway show inside Palazzo Ruspoli

10 October 2026

Before the doors of the new flagship opened to the public, Massimo Dutti used it for a night of its own. On 8 October the brand held a runway show inside Palazzo Ruspoli, its new home on Via del Corso, to present the Limited Edition Fall/Winter 2026 collection. We were there with our cameras.

If you want the story of the store itself, the staircase, the rooms and the painted ceilings, we wrote about it here. This is about the show.

Arriving on Via del Corso

Guests gathered on the pavement outside the rusticated stone portal of Palazzo Ruspoli, with black Massimo Dutti banners either side of the door Photo: somuchmedia

Guests queued on the pavement under the palace’s stone portal, with black Massimo Dutti banners hanging either side of the door, then went up the grand staircase into the rooms on the first floor.

A runway between travertine pillars

A model in a belted grey-blue coat walking between travertine pillars and mirrored panels, watched by a seated crowd Photo: somuchmedia

The show ran through one of the palace’s long vaulted halls. The models walked between the original travertine pillars, past tall mirrored panels that bounced the room back at itself, under lighting rigs hung from the stone and a curved track of spotlights following the vault. The audience sat close on both sides, phones up for most of it.

The collection

A model in a long tailored navy coat with a scarf wrapped high at the neck Photo: somuchmedia

The Limited Edition Fall/Winter 2026 collection is built on tailoring. Long coats and carefully cut jackets give the silhouettes length, paired with wide trousers and dresses that fall loose. High collars, layers and different lengths change the volumes from look to look.

A model in an oversized dark overcoat over a knitted polo, hand in pocket Photo: somuchmedia

The colours stay close together: deep black and chocolate brown, with grey, taupe, camel and stone. Leather sits next to light, almost sheer fabrics and fine knitwear.

A model in a pale leather jacket over a white shirt and wide blue trousers, reflected in a mirrored panel Photo: somuchmedia

After the show, guests went through to the rooms where the collection hangs, to look at the pieces up close.

Two guests examining a white shirt on a wooden Massimo Dutti hanger, its Limited Edition label visible Photo: somuchmedia

Then the party

Guests talking in a high-ceilinged room with clothing rails and tall windows Photo: somuchmedia

Once the runway emptied, the palace became a party. Waiters in white double-breasted jackets carried coupes of champagne between the rooms, a DJ played, and the shop floors filled with people holding glasses.

Two bartenders in white jackets behind a bar with an ice bucket of champagne bottles Photo: somuchmedia

Champagne being poured into a coupe at the bar Photo: somuchmedia

In one room, under a big arrangement of white flowers and trailing greenery, a long wooden table was laid with silver trays of small bites, framed by doorways in golden marble.

A wooden table of silver trays with small bites and a tall flower arrangement, guests mingling behind Photo: somuchmedia

A group of guests laughing over a phone, drinks in hand Photo: somuchmedia

Go and see it

The store opened to the public on 10 October. Look up in the fitting rooms: one of them sits under a frescoed ceiling, which is not something you get every day in a changing room.

For the first nine days after opening there is also The Olfactory Archive, a guided fragrance experience led by the perfumers of Profumoir, a Florentine house of artisan perfumery, and a library of nearly a hundred titles chosen by Leporello Books, the independent Roman bookshop.

Palazzo Ruspoli, Via del Corso 418, 00186 Rome · Website